The Creative Practice™
with Mike Cavanaugh
Strengthen your creative instincts.
Sharpen your business decisions.
Make your Creative Practice™ your superpower.
I’m a video brand expert & creative culture consultant who builds strong, flexible, and creatively-aligned teams through high-stakes video projects.
The Creative Practice stages Dream.
Open the possibilities.
Define.
Frame the right problem.
Design.
Give shape to ideas.
Deliver.
Revise, release and relearn.
Training Grounds
Connected physical presence from the theater.
Practiced craft from the sets & model shops of Silicon Valley commercial film production.
Joyful muscle memory from training on the Aikido mat.
Trust, laughter and support from the in-patient wards of my Drama Therapy education.
Frame-by-frame attention to character, performance and story from the edit bays of Hollywood film visual fx.
The daily eurekas, deepening relationships, and constant KPI’s of leading a high-performance creative team.
These are the ideas and experiences that the Creative Practice™ grew from.
Now, the Creative Practice™ is a training ground for you and your team.
A place to practice craft, connection, and collaboration.
Full-contact creativity that improves how decisions get made and work gets delivered.
How can Mike develop your Creative Practice™?
For Individuals
Build Your Creative Practice.
Train creativity as a repeatable skill you can rely on in your work and leadership.
For Teams
Align creative work across your leadership team.
Build trust, support and decision-making through structured creative practice.
For Creative Direction
Bring me in as creative leadership.
Work with me as a Creative Director, fractional Head of Video or strategic partner.